This initiative aims to generate a positive impact by encouraging everyone (tour followers or not) to incorporate cycling into their daily lives. In fact, in France, 60% of commuting is less than 5 km, but only 4% is made by bicycle.
With the Riding into the Future programme, the Tour de France presents a concrete commitment through three campaigns:
Beyond the positive impact achieved through this programme, the Tour de France has been committed for a decade to moving towards a more eco-responsible organisation by achieving social and environmental goals such as: reducing the environmental footprint by facilitating the collection and classification of waste generated along the route or by using 100% electric vehicles; encourage the public to cycle the next route of the Tour de France or raising awareness among cyclists about good behaviour on the road.
And you, are you a Tour de France follower? Were you aware of these initiatives? ¡Glance over!